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01About me
I'm a Data Engineer based in Melbourne, building the pipelines and infrastructure that turn raw data into decisions. Backed by a marketing and digital background through my own agency. I sit at the intersection of engineering and brand, where systems meet strategy.
With a Master of Data Analytics and a Bachelor of Networking from Melbourne Institute of Technology, I blend deep technical knowledge with real-world digital marketing experience. Currently engineering data at Trillion.com, while running Vella Media Group, the boutique agency I founded in 2020.
Years running Vella Media Group
Projects Delivered for Clients
Degrees in Data & Networking
Client Satisfaction Rate
02Skills
Building scalable pipelines that turn raw data into reliable insight.
Translating complex numbers into clear, actionable business decisions.
Strategy that connects data to brand, audience and growth.
Designing and building fast, modern, conversion-focused websites.
Defining positioning and identity that helps brands stand out.
Managing channels and content that build real audience engagement.
On-page and technical optimisation that earns ranking and traffic.
Writing, design and content systems that scale a brand voice.
03Experience & Education
Work Experience
Data Engineer
Trillion.com · Beaumaris, VIC
Designing and building the data infrastructure powering a fast-growing technology platform. Pipelines, models and analytics that turn raw data into product decisions.
Founder & Director
Vella Media Group · Melbourne
Built and operate a boutique digital agency delivering web development, brand strategy, content creation, and social media management.
Head of Digital Marketing
Clover Fresh · Melbourne
Led all digital marketing activity, growing brand presence across social and digital channels over a six-year tenure.
Founder
Prism Servers · Remote
Founded and operated a managed hosting and server infrastructure brand, building services for business clients.
Volunteer
The Salvation Army · Melbourne
Volunteered, contributing to community impact campaigns.
Education
Master of Data Analytics
Melbourne Institute of Technology
Software engineering major.
Bachelor of Networking
Melbourne Institute of Technology
04Work
A selection of projects I've led, built, or contributed to across data engineering, digital marketing, and brand strategy.
Employed · Data Engineering
Data engineering for a fast-growing technology platform. Pipelines, infrastructure, and analytics.
Visit site
Experience · CRM, Web & Analytics
Hands-on work across CRM management, web design, and analytics for a Melbourne-based business.
Volunteered
Volunteered via contributing to community impact campaigns.
Employed · Head of Digital
Led all digital marketing 2018–2024, growing brand presence across social and digital channels.
Founded · Server Infrastructure
Founded and operated a managed hosting and server infrastructure brand, building scalable services for clients.
05Testimonials
James made the whole process simple and stress-free. He took the time to understand what I needed and delivered something beyond what I expected.
Oscar Isaakidis
Super happy with how our site and social media turned out. Quick, friendly, and they actually listen to what you want.
Mandeep Saini
Vella Media Group helped us finally get our brand looking the way we wanted. Really easy to work with — professional and genuinely invested.
Anton Boudaher
Love working with Jimmy. Nice to have a friend rather than some corporate agency. Always available and genuinely helpful.
Connor McKinnis
James is very knowledgeable and easy to talk with!
Sarah Quinn
Absolute Superstar, determined and hardworking!
Dave Holden
06My Company
A boutique digital marketing agency based in Melbourne. Founded in 2020 to help businesses grow and stand out online. Delivering web design, content creation, social media, and ongoing digital support with a hands-on, genuinely personal approach.
07Contact
Open to conversations around data engineering, digital marketing, or anything in between. Drop a message and I'll get back to you within 24 hours.
